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Our Story

Inspired by Wales

Seren was founded in 2016 by Neil and Zoe Kedward, to bring together their thriving hospitality destinations under a single management brand and to better support the ongoing development of the business.

Seren is the Welsh word for star, it represents their strong belief in nurturing venues and teams so that they shine brightly. At Seren we’re proudly Welsh, embracing the history of our venues, celebrating the landscapes and regions they’re set in, and wholeheartedly supporting our local communities.

Our Values

Clear and Simple

We have simple, underlying values that keep our team and our community at the heart of everything we do. Our teams and our businesses are encouraged to reach their potential together in an organic way, in the pursuit of delivering extraordinary quality and creating exceptional experiences for all our guests. We’re authentic, we’re individual, we’re imaginative, and we’re surprising.

Our Team

A Family at Heart

Our team is at the heart of Seren. They’re wonderfully creative, positively determined, and innately curious, and most importantly, as unique and individual as the venues they work in.

They all share a true passion for great hospitality, and have a strong affection for our beautiful properties. In Wales, we call this feeling “hiraeth,” a nostalgia for the place your soul feels at home.

Careers at seren

Join the Seren family

Seren staff