Seren was founded in 2016 by Neil and Zoe Kedward, to bring together their thriving hospitality destinations under a single management brand and to better support the ongoing development of the business.
Seren is the Welsh word for star, it represents their strong belief in nurturing venues and teams so that they shine brightly. At Seren we’re proudly Welsh, embracing the history of our venues, celebrating the landscapes and regions they’re set in, and wholeheartedly supporting our local communities.