Calon Loyalty Club Terms & Conditions

Calon is the loyalty club of Seren Collection, created to recognise and reward our returning guests across our family of hotels and restaurants in Wales.

By joining Calon, you agree to these Terms & Conditions.

1. Calon membership

Calon membership is complimentary and available to guests aged 18 or over.

Membership is personal to the individual who joins and is non-transferable. The Calon member must be in attendance as part of any booking for which a Calon benefit is being used.

Your Calon status is linked to your customer profile, so you do not currently need a physical membership card to access your benefits. We are working towards introducing a digital Calon membership card in the future.

We may ask you to confirm your name, email address or other membership details when making a booking or visiting one of our venues.

2. Participating venues

Calon benefits are available across the Seren Collection at:

• Grove of Narberth
• Penmaenuchaf
• Beach House, Oxwich
• Lân y Môr, Saundersfoot

3. Your Calon benefits

Calon membership includes:

• 10% off dining
• 20% off eligible overnight stays
• Invitations to selected experiences and events
• Priority or early access to selected events, experiences and offers
• Occasional enhanced benefits and exclusive Calon offers

4. Dining benefit

Calon members receive 10% off dining at participating Seren Collection hotels and restaurants.

The dining benefit applies to a maximum of four people dining together, including the Calon member. The Calon member must be present and dining as part of the booking.

For parties of more than four people, the Calon discount will apply to the Calon member and up to three of their guests.

The Calon dining benefit applies to dining only and does not apply to event tickets or the food and drink included as part of an event, experience or package.

Where a Calon member attends an event or experience, the usual 10% dining benefit can still be used on any additional food and drink purchased separately during their visit.

5. Overnight stay benefit

Calon members receive 20% off eligible overnight stays at Grove of Narberth and Penmaenuchaf, subject to availability.

The Calon accommodation benefit applies to standard overnight stays and does not apply to package stays of any kind, including Christmas and New Year packages.

The Calon member must be staying as part of the booking for the Calon accommodation benefit to apply.

Normal booking, deposit, cancellation and amendment terms for the relevant hotel and booking will continue to apply.

6. Events and experiences

Calon discounts do not apply to the price of event or experience tickets.

Calon members attending dining events, experiences or daytime events can continue to use their usual 10% dining benefit on any additional food and drink purchased separately and not included within the ticket price.

Calon members attending an event at Grove of Narberth or Penmaenuchaf can also access their usual 20% Calon accommodation benefit should they wish to stay overnight, subject to availability, provided the accommodation is not part of an event or other package.

7. Special and enhanced Calon benefits

From time to time, we may offer Calon members additional or enhanced benefits, such as an increased dining discount, special room rate, exclusive experience or priority booking opportunity.

These benefits may be available to all members or to selected Calon members.

Individual enhanced benefits may have their own validity dates, booking requirements or other conditions, which will be communicated when the benefit is offered.

Where an enhanced Calon discount is offered, it replaces the member’s usual Calon discount for that booking or visit rather than being added to it.

Enhanced or additional benefits may change and do not form part of the standard ongoing Calon membership benefits.

8. Bookings and using your benefits

The Calon member must be included in and attend any booking where a Calon benefit is being used. Membership cannot be transferred or used to make bookings solely for friends, family members or other guests where the Calon member will not be present.

Your membership is linked to your customer profile, but we may need to verify your membership details before applying a Calon benefit.

Where possible, please let us know that you are a Calon member when making your booking.

Some special or enhanced Calon benefits may require you to quote a promotional phrase or code, book within specified dates or follow other booking instructions. These will be explained when the benefit is communicated.

Calon benefits cannot normally be applied retrospectively after a bill has been settled or a stay completed.

9. Gift vouchers

Calon benefits cannot be applied to the purchase of Seren Collection gift vouchers.

Where a gift voucher is used as payment towards an eligible dining experience or overnight stay, the usual Calon benefit can still be applied, subject to these Terms & Conditions.

Calon benefits cannot be exchanged for cash or any other form of credit.

10. Communications from us

Calon is a Seren Collection loyalty club covering our hotels and restaurants. As a member, you may receive communications relating to your membership, benefits and important updates about Calon.

Where you have agreed to receive marketing communications, these may include news, offers, events and inspiration from Seren Collection and its venues, including Grove of Narberth, Penmaenuchaf, Beach House and Lân y Môr.

You can change your marketing preferences or unsubscribe from marketing communications at any time by using the unsubscribe link provided in our emails.

Choosing not to receive marketing communications will not cancel your Calon membership or your standard membership benefits, although it may mean that you do not hear about some limited-time Calon offers, events or opportunities.

Our use of your personal information is explained in our Privacy Policy.

11. Your personal information

We use the information associated with your Calon membership to administer the loyalty club, recognise your membership when you make a booking or visit us and provide your membership benefits.

Depending on your marketing preferences and applicable data protection requirements, we may also use your information to personalise relevant communications and offers.

Further information about how Seren Collection collects, uses and protects personal information, including your rights, can be found in our Privacy Policy.

12. Changes to Calon

We may occasionally need to change Calon, including its benefits, participating venues or these Terms & Conditions.

Where a change materially affects members, we will take reasonable steps to communicate this in advance where appropriate.

We reserve the right to amend, suspend or withdraw individual benefits or the Calon programme where reasonably necessary.

13. Misuse of membership

We reserve the right to suspend or end a Calon membership where we reasonably believe that the membership or its benefits have been misused, transferred to another person, obtained fraudulently or used in breach of these Terms & Conditions.

14. Leaving Calon

You can leave Calon at any time by contacting us at calon@serencollection.co.uk and asking for your membership to be closed.

Leaving Calon is separate from unsubscribing from marketing communications. You can remain a Calon member while choosing not to receive marketing communications.

15. Contact us

If you have any questions about your Calon membership, benefits or these Terms & Conditions, please contact the Seren Collection team at calon@serencollection.co.uk.

For information about how we use your personal information, please see our Privacy Policy.