Our Story

The Seren Collection is a privately owned group of hospitality venues located in South West Wales.  The venues include the 5 star Grove of Narberth Hotel and Restaurant, the much-acclaimed Coast Restaurant and Kiosk Café in Saundersfoot, and the Michelin starred Beach House Restaurant in Oxwich.

Our simple aim is to create the highest quality hospitality experiences by the sea in South West Wales.  All our venues are unique destinations with a true sense of place, great service, and sensational food. Warm professionalism and bonhomie defines our service style, showcasing intimate relaxed Welsh hospitality at its very best.

Our Timeline

Oct 2007

Grove

Purchase derelict Grove and start of restoration project

Jun 2008

Grove

First opening as Bed and Breakfast with 4 rooms

Jul 2008

Grove

Added 4 Self Catering Cottages

Dec 2008

Grove

Ongoing refurbishment adds 2 rooms & restaurant

Jan 2009

Grove

Relaunch as ‘Restaurant with Rooms’ with 6 Rooms

Jul 2009

Grove

Tripadvisor Certificate of Excellence 2009, retained to 2021

Sep 2009

Grove

AA Rosette Awarded to Grove Restaurant

Dec 2009

Grove

Visit Wales 'Gold Award’ 2009, retained to 2021

Dec 2009

Grove

Visit Wales '5 Star Restaurant with Rooms’ 2009, retained to 2016

Mar 2010

Grove

National Tourism Awards 'Best Place to Stay in Wales 2010'

Apr 2010

Grove

AA Guest Accommodation of the Year for Wales 2010

Jun 2010

Grove

Restored Longhouse and Coach House taking the number of rooms to 12

Sep 2010

Grove

2 AA Rosettes, retained to 2014

Sep 2010

Grove

Good Food Guide Recommends Grove with cooking score of 2

Mar 2011

Grove

AA 5 Star ‘Restaurant with Rooms’ 2011, retained to 2014

Sept 2011

Grove

Good Food Guide recommends Grove with Score 5, retained to 2016

Oct 2012

Grove

True Taste Awards for Wales 'Gold Award - Eating out in Wales'

Aug 2012

Grove

New wing opened, lifting Grove to 20 rooms with new restaurant and bar

Sep 2012

Grove

AA Inspectors Choice Award 2012, retained to 2021

Sep 2013

Grove

Grove joins Pride of Britain Hotels

Jan 2014

Grove

3 AA Rosettes 2014/14, retained to 2021

Apr 2014

Coast

Coast Restaurant in Saundersfoot opened with Head Chef Will Holland

May 2014

Coast

2 AA Rosettes awarded to Coast Restaurant, retained to 2021

Sep 2014

Coast

Good Food Guide recommends Coast with score 4, retained to 2021

Jun 2014

Coast

Kiosk Café opened underneath Coast Restaurant

Oct 2014

Coast

Young Chef of the Year for Wales awarded to our CDP Andrew Tabbener

Mar 2015

Grove

Pride of Britain 'Hotel of the Year 2015'

Sept 2015

Grove

Good Hotel Guide 'Welsh Hotel of the Year 2016'

Sept 2015

Grove

AA Wine Award for Wales 2016

Sep 2015

Grove

AA 4 Red Star Hotel 2014/15, retained to 2021

Sep 2015

Coast

AA Restaurant of the Year for Wales 2016 for Coast Restaurant

Oct 2015

Grove

Young Chef of the Year for Wales 2016 awarded to our CDP Ben Mitchell

Nov 2015

Grove

Pembrokeshire Tourism Awards 'Best Accommodation’ 2015

Jan 2016

Grove

Allister Barsby appointed as Exec Chef, previously Head Chef at Gidleigh Park

Jan 2016

Grove

Grove appoints Martin Hulbert as Interior Designer

Mar 2016

Grove

TripAdvisor Traveller's Choice Award 2016, 'Top 25 UK Romantic Hotel'

Jul 2016

Grove

Herb Cottages converted to 6 suites by Martin Hulbert, taking hotel to 26 rooms

Jul 2016

Coast

Tripadvisor Certificate of Excellence 2016, retained to 2021

Jul 2016

Grove

Tripadvisor Hall of Fame, retained 2016 to 2021

Jun 2016

Beach House

Beach House Restaurant in Oxwich opened with Head Chef Hywel Griffiths

Jun 2016

Coast

Chefs Guild - Restaurant Chef of the Year for Coast Head Chef Will Holland

Jul 2016

Grove

#93 in the Caterer ‘Top 100 UK Hotels’ as voted by leading Hoteliers

Sep 2016

Grove

Good Food Guide recommends Grove with Score 6, retained 2016 to 2021

Aug 2016

Seren

Seren Collection launched

Aug 2016

Seren

Managing Director Neil Kedward joins South West Wales Tourism Forum

Oct 2016

Seren

Seren Academy launched in partnership with 3 local colleges

Jan 2017

Grove

Grove appoints first General Manager Louise Barber

Jan 2017

Grove

Green Tourism Silver Award 2017

Apr 2017

Beach House

2 AA Rosettes for Beach House, retained to 2019

Apr 2017

Seren

Seren Collection forms Public Private Partnership with Pembrokeshire County Council

Jun 2017

Seren

Seren Management Team move into Head Office in Sageston

Jul 2017

Grove

#53 in the Caterer ‘Top 100 UK Hotels’ as voted by leading Hoteliers

Jul 2017

Grove

Grove of Narberth nominated for 2 Catey Awards in 2017

Sep 2017

Beach House

AA Restaurant of the Year for Wales 2017/2018 for Beach House

Nov 2017

Beach House

Swansea Bay Tourism ‘Restaurant of the Year 2018’ for Beach House

Dec 2017

Seren

Seren Privilege Club Launched

Jan 2018

Grove

Green Tourism Gold Award 2018, retained to 2021

Apr 2018

Grove

£350k refurbishment of ground floor by Martin Hulbert completed

May 2018

Grove

Artisan Rooms informal dining restaurant launched at Grove

Jun 2018

Seren

Seren Collection growth story featured as cover story in Caterer Magazine

Jul 2018

Grove

#55 in the Caterer ‘Top 100 UK Hotels’ as voted by leading Hoteliers

Jul 2018

Coast

Tripadvisor Certificate of Excellence, retained to 2021

Sep 2018

Grove

Sunday Times Hotel of the Year for Wales 2018

Oct 2018

Seren

Managing Director Neil Kedward elected onto Board of Pride of Britain Hotels Consortia

Nov 2018

Seren

Food & Beverage Manager of the Year 2019, Catey Awards for Alice Bussi

Dec 2018

Beach House

Hywel Griffiths & Beach House featured in S4C Primetime Christmas Special

Dec 2018

Grove

The Times, Top 10 British Hotels of 2018

Jan 2019

Grove

Sunday Telegraph, Best Country House Hotels in Britain

Feb 2019

Grove

Grove appoints General Manager, Thomas Ferrante from the Phoenicia, Malta

Feb 2019

Beach House

Head Chef of Beach House Hywel Griffith promoted to Chef Director.

May 2019

Grove

Grove appoints Michelin starred chef Douglas Balish as Executive Chef

Jun 2019

Seren

Managing Director Neil Kedward elected onto Board of Pembrokeshire Tourism

Sep 2019

Grove

5 Star Hotel Status awarded to Grove by Visit Wales

Sep 2019

Grove

AA Hotel of the Year for Wales 2019/20 for Grove

Sep 2019

Seren

Coast listed in Top 5 ‘Seafood Restaurants in the UK’ by Caterer/Seafish

Sep 2019

Beach House

3 AA Rosettes Award 2019/20 for Beach House, retained to 2021

Oct 2019

Beach House

Michelin Star awarded for Head Chef Hywel Griffith and Beach House, retained to 2021

Mar 2020

Coast

Coast appoints Michelin starred chef Fred Clapperton as Head Chef

Mar 2020

Beach House

Chef Director of Beach House, Hywel Griffith, wins Welsh heat on Great British Menu

April 2020

Seren

Managing Director, Neil Kedward, appointed Secretary of Pride of Britain Hotels Consortia

Aug 2020

Grove

Grove achieved TripAdvisor Travellers Choice, Best of the Best Award

Aug 2020

Grove

Grove promotes General Manager Thomas Agius Ferrante to Hotel Director

Aug 2020

Seren

Seren Collection appoints Mourad Ben Tekfa as Director of Restaurants

Oct 2020

Grove

Grove of Narberth wins Sunday Times Best in Wales 2020

Oct 2020

Seren

Seren Collection appoints Alix White as Director of Communications and Marketing

Nov 2020

Seren

Seren Collection wins Best Marketing Campaign at the 2020 Cateys Awards

December 2020

Seren

Managing Director Neil Kedward elected onto Board of Visit Pembrokeshire

February 2021

Grove

London's Evening Standard includes Grove in their list of the Top 50 Hotels in the UK