Our Story
The Seren Collection is a privately owned group of hospitality venues located in South West Wales. The venues include the 5 star Grove of Narberth Hotel and Restaurant, the much-acclaimed Coast Restaurant and Kiosk Café in Saundersfoot, and the Michelin starred Beach House Restaurant in Oxwich.
Our simple aim is to create the highest quality hospitality experiences by the sea in South West Wales. All our venues are unique destinations with a true sense of place, great service, and sensational food. Warm professionalism and bonhomie defines our service style, showcasing intimate relaxed Welsh hospitality at its very best.
Our Timeline
Oct 2007
Grove
Purchase derelict Grove and start of restoration project
Jun 2008
Grove
First opening as Bed and Breakfast with 4 rooms
Jul 2008
Grove
Added 4 Self Catering Cottages
Dec 2008
Grove
Ongoing refurbishment adds 2 rooms & restaurant
Jan 2009
Grove
Relaunch as ‘Restaurant with Rooms’ with 6 Rooms
Jul 2009
Grove
Tripadvisor Certificate of Excellence 2009, retained to 2021
Sep 2009
Grove
AA Rosette Awarded to Grove Restaurant
Dec 2009
Grove
Visit Wales 'Gold Award’ 2009, retained to 2021
Dec 2009
Grove
Visit Wales '5 Star Restaurant with Rooms’ 2009, retained to 2016
Mar 2010
Grove
National Tourism Awards 'Best Place to Stay in Wales 2010'
Apr 2010
Grove
AA Guest Accommodation of the Year for Wales 2010
Jun 2010
Grove
Restored Longhouse and Coach House taking the number of rooms to 12
Sep 2010
Grove
2 AA Rosettes, retained to 2014
Sep 2010
Grove
Good Food Guide Recommends Grove with cooking score of 2
Mar 2011
Grove
AA 5 Star ‘Restaurant with Rooms’ 2011, retained to 2014
Sept 2011
Grove
Good Food Guide recommends Grove with Score 5, retained to 2016
Oct 2012
Grove
True Taste Awards for Wales 'Gold Award - Eating out in Wales'
Aug 2012
Grove
New wing opened, lifting Grove to 20 rooms with new restaurant and bar
Sep 2012
Grove
AA Inspectors Choice Award 2012, retained to 2021
Sep 2013
Grove
Grove joins Pride of Britain Hotels
Jan 2014
Grove
3 AA Rosettes 2014/14, retained to 2021
Apr 2014
Coast
Coast Restaurant in Saundersfoot opened with Head Chef Will Holland
May 2014
Coast
2 AA Rosettes awarded to Coast Restaurant, retained to 2021
Sep 2014
Coast
Good Food Guide recommends Coast with score 4, retained to 2021
Jun 2014
Coast
Kiosk Café opened underneath Coast Restaurant
Oct 2014
Coast
Young Chef of the Year for Wales awarded to our CDP Andrew Tabbener
Mar 2015
Grove
Pride of Britain 'Hotel of the Year 2015'
Sept 2015
Grove
Good Hotel Guide 'Welsh Hotel of the Year 2016'
Sept 2015
Grove
AA Wine Award for Wales 2016
Sep 2015
Grove
AA 4 Red Star Hotel 2014/15, retained to 2021
Sep 2015
Coast
AA Restaurant of the Year for Wales 2016 for Coast Restaurant
Oct 2015
Grove
Young Chef of the Year for Wales 2016 awarded to our CDP Ben Mitchell
Nov 2015
Grove
Pembrokeshire Tourism Awards 'Best Accommodation’ 2015
Jan 2016
Grove
Allister Barsby appointed as Exec Chef, previously Head Chef at Gidleigh Park
Jan 2016
Grove
Grove appoints Martin Hulbert as Interior Designer
Mar 2016
Grove
TripAdvisor Traveller's Choice Award 2016, 'Top 25 UK Romantic Hotel'
Jul 2016
Grove
Herb Cottages converted to 6 suites by Martin Hulbert, taking hotel to 26 rooms
Jul 2016
Coast
Tripadvisor Certificate of Excellence 2016, retained to 2021
Jul 2016
Grove
Tripadvisor Hall of Fame, retained 2016 to 2021
Jun 2016
Beach House
Beach House Restaurant in Oxwich opened with Head Chef Hywel Griffiths
Jun 2016
Coast
Chefs Guild - Restaurant Chef of the Year for Coast Head Chef Will Holland
Jul 2016
Grove
#93 in the Caterer ‘Top 100 UK Hotels’ as voted by leading Hoteliers
Sep 2016
Grove
Good Food Guide recommends Grove with Score 6, retained 2016 to 2021
Aug 2016
Seren
Seren Collection launched
Aug 2016
Seren
Managing Director Neil Kedward joins South West Wales Tourism Forum
Oct 2016
Seren
Seren Academy launched in partnership with 3 local colleges
Jan 2017
Grove
Grove appoints first General Manager Louise Barber
Jan 2017
Grove
Green Tourism Silver Award 2017
Apr 2017
Beach House
2 AA Rosettes for Beach House, retained to 2019
Apr 2017
Seren
Seren Collection forms Public Private Partnership with Pembrokeshire County Council
Jun 2017
Seren
Seren Management Team move into Head Office in Sageston
Jul 2017
Grove
#53 in the Caterer ‘Top 100 UK Hotels’ as voted by leading Hoteliers
Jul 2017
Grove
Grove of Narberth nominated for 2 Catey Awards in 2017
Sep 2017
Beach House
AA Restaurant of the Year for Wales 2017/2018 for Beach House
Nov 2017
Beach House
Swansea Bay Tourism ‘Restaurant of the Year 2018’ for Beach House
Dec 2017
Seren
Seren Privilege Club Launched
Jan 2018
Grove
Green Tourism Gold Award 2018, retained to 2021
Apr 2018
Grove
£350k refurbishment of ground floor by Martin Hulbert completed
May 2018
Grove
Artisan Rooms informal dining restaurant launched at Grove
Jun 2018
Seren
Seren Collection growth story featured as cover story in Caterer Magazine
Jul 2018
Grove
#55 in the Caterer ‘Top 100 UK Hotels’ as voted by leading Hoteliers
Jul 2018
Coast
Tripadvisor Certificate of Excellence, retained to 2021
Sep 2018
Grove
Sunday Times Hotel of the Year for Wales 2018
Oct 2018
Seren
Managing Director Neil Kedward elected onto Board of Pride of Britain Hotels Consortia
Nov 2018
Seren
Food & Beverage Manager of the Year 2019, Catey Awards for Alice Bussi
Dec 2018
Beach House
Hywel Griffiths & Beach House featured in S4C Primetime Christmas Special
Dec 2018
Grove
The Times, Top 10 British Hotels of 2018
Jan 2019
Grove
Sunday Telegraph, Best Country House Hotels in Britain
Feb 2019
Grove
Grove appoints General Manager, Thomas Ferrante from the Phoenicia, Malta
Feb 2019
Beach House
Head Chef of Beach House Hywel Griffith promoted to Chef Director.
May 2019
Grove
Grove appoints Michelin starred chef Douglas Balish as Executive Chef
Jun 2019
Seren
Managing Director Neil Kedward elected onto Board of Pembrokeshire Tourism
Sep 2019
Grove
5 Star Hotel Status awarded to Grove by Visit Wales
Sep 2019
Grove
AA Hotel of the Year for Wales 2019/20 for Grove
Sep 2019
Seren
Coast listed in Top 5 ‘Seafood Restaurants in the UK’ by Caterer/Seafish
Sep 2019
Beach House
3 AA Rosettes Award 2019/20 for Beach House, retained to 2021
Oct 2019
Beach House
Michelin Star awarded for Head Chef Hywel Griffith and Beach House, retained to 2021
Mar 2020
Coast
Coast appoints Michelin starred chef Fred Clapperton as Head Chef
Mar 2020
Beach House
Chef Director of Beach House, Hywel Griffith, wins Welsh heat on Great British Menu
April 2020
Seren
Managing Director, Neil Kedward, appointed Secretary of Pride of Britain Hotels Consortia
Aug 2020
Grove
Grove achieved TripAdvisor Travellers Choice, Best of the Best Award
Aug 2020
Grove
Grove promotes General Manager Thomas Agius Ferrante to Hotel Director
Aug 2020
Seren
Seren Collection appoints Mourad Ben Tekfa as Director of Restaurants
Oct 2020
Grove
Grove of Narberth wins Sunday Times Best in Wales 2020
Oct 2020
Seren
Seren Collection appoints Alix White as Director of Communications and Marketing
Nov 2020
Seren
Seren Collection wins Best Marketing Campaign at the 2020 Cateys Awards
December 2020
Seren
Managing Director Neil Kedward elected onto Board of Visit Pembrokeshire
February 2021
Grove
London's Evening Standard includes Grove in their list of the Top 50 Hotels in the UK